How to Create a Persuasive CV

If you’re applying for a job after a lengthy period of employment, chances are your CV will need some significant updating.

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Your CV is unlikely to have received much attention in the interim while you’ve worked for one employer for a considerable amount of time before looking for a job. There will be a lot of information missing, including maybe outdated contact information as well as new accomplishments, talents, and career history. The typeface and design can also be old. It may be time for an update.

Where to begin? Utilising the ‘nudge theory’ branch of psychology is an intriguing method to approach the task of updating your resume. Simply explained, nudges are psychological cues that may be used to persuade individuals to engage in a certain behaviour, such as purchasing a vacation or making healthier food choices – or, in this case, paying attention to your resume – by appealing to how our brains are programmed to react. Richard Thaler, a proponent of the nudge theory, received the 2017 Nobel Prize in Economics.

As an example, we have a propensity to respond to evidence of authority (expertise), we enjoy following the crowd (social proof), and we have loss aversion (fear of losing out on nice things). That’s why companies advertise the accolades they’ve received, post client testimonials and case studies on their websites, and — as anybody who has recently booked travel online will attest — come up with all kinds of clever methods to allude to how rapidly their goods and services are selling out.

Nudge theory’s ideas are frequently used to marketing, social policy, and education. Here are some suggestions on how to update that crucial self-marketing tool, your CV, using several well-known nudges.

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