The importance of marketing cannot be overlooked by Entrepreneurs and SMEs. In a recent article, Palesa Mabasa, FNB Business Development Head, SME Funding had this to say…
Many entrepreneurs who are starting out often overlook the importance of marketing and solely rely on the strength and popularity of their product or services.
“while this may be true, especially for some businesses who rely only on word of mouth as a marketing tool, entrepreneurs who are serious about growing their businesses need to go back to the drawing board and come up with a marketing strategy that will help them attract more customers and increase sales.”
To read the full article visit, ‘SMEs should not overlook the importance of marketing‘.