The 2023 Brand Finance Banking 500 report has named First National Bank as the Strongest Banking Brand in the World. This comes just months after FNB’s major branding evolution.
The achievement is all the more impressive when one realised the competition is made up of the world’s 500 largest banks. FNB achieved a Brand Strength Index score of 93/100 with an AAA+ rating.
“Our advice-led approach to financial services offers customers the full benefits of personalised help across our range of solutions. This helps customers make more informed decisions about their finances, such as identifying potential financial risks and opportunities. Overall, our aim is to help customers achieve their goals and aspirations by improving their financial well-being. Our success over the 185 years of our brand’s existence is also due to the high levels of trust and loyalty shown by our customers, and this is something we deeply cherish.”Jacques Celliers, FNB CEO
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