FNB has a new logo and their website and app have a new look but there is more to this rebrand than just the cosmetics.
Ultimately, the rebranding of South Africa’s oldest banking brand is about repositioning and perceptions. The move aligns with FNB’s plans to be seen as more than just a bank as it pushes to be more ‘advice’ focused rather than ‘product’ focused and extends itself into lifestyle services.
“However, the important question to ask is how effective these changes can be in building brand equity and creating value for the business. And, if the changes can in fact create value, and does the value outweigh the extensive rebranding costs that accompany it?”Bizcommunity
To read the full article about FNB’s rebrand go to Bizcommunity, ‘Behind the FNB rebrand‘.